ADVANTAGES OF PRIVATE LABEL BRANDING
From 2005 to 2012, the sales of private label brands grew at double the rate of national brands, according to a 2015 report by the global business advisory firm DeMarcoAllen. Private label products are on average about 30 percent lower in price than national brands, according to Packaging Digest. Store label merchandise, however, is slowly moving away from being considered solely as a cost savings to consumers over national brands. Once viewed as second-class alternatives, they are now bridging this gap by delivering quality comparable with national brands.
SAUCE MERCHANT provides the opportunity for businesses large and small to market their brand by offering locally grown private label mustard produced by SOSS International Inc. to their clients as table toppers, gifts, giveaways for tournaments, graduations, weddings, etc., sponsorship items, calling cards, and/or incentives whereby their clients have a tangible healthy product that continues to market their own business throughout the product's life cycle.
For more information, please visit: www.saucemerchant.com